A grandstand company’s marketing strategy should be based mainly on ensuring that the potential clients know about their existence and the products they produce. Hence their intention is to make the right information available to the right target clients. This will be done through implementing a market penetration strategy that will ensure that they are well known and respected in the market. Integral ensures that their products’ prices are favorable relative to their counterparts’ prices, and that their potential clients appreciate the quality of their products. However, the prices they charge will also take into consideration the cost of manufacturing and installation so as to ensure that they remain viable and operational.
A grandstand company’s target markets will primarily constitute sports clubs, contractors and other intermediaries who often order for their clients, and other individuals. Hence there will be need to network with the various decision-makers/order-makers to ensure they receive orders for their products. Integral’s Comprehensive Sales/Design team with extensive knowledge of grandstands fulfills this responsibility.
Although many grandstand companies have approached Integral to see if they would do their design. However, they only want to design, manufacture and design the best and unique in the business. As a matter of fact, their innovative solutions for unique client requirements including distribution, delivery, and installation proudly proves that they have been in the business for long years for good.